We cats haven't shopped at Target since CEO Gregg Steinhafel spent company money on a known gay-hater and right-wing whackjob, Tom Emmer, in the 2010 Minnesota gubernatorial race. We had to punish Target for assuring us that they were a socially responsible and progressive company when — oops! They weren't. (Happily, Emmer lost to Democrat Mark Dayton. But as far as we know, he's still a hater and a whackjob.)
Today, however, our Target boycott has richly rewarded us, because — well, you know the 40 million reasons why. And to make matters worse for the folks who still shop there, after assuring hacked customers that their encrypted information was safe, it turns out that Target, um, lied. All of which has sent its brand favorability plunging.
So we're feeling very smug. On the other hand, we're not so pleased that A&E, after taking a principled stand against a racist and homophobe on some silly duck show, has reversed itself and decided not to suspend the guy after all. Why did they even bother to take him off the air in the first place? If it was to goose (pun intended) the ratings up, we cats hope that, Target-like, A&E's actions will come back to haunt it in the form of a long, torturous ratings slide in 2014.
Ah, well. Someday, little kittens, all companies will suffer as Target has for hating their potential customers. We don't know when that will happen, but we promise you that, eventually, it will. In the meantime, though, there are even "great places to work" that haven't yet seen the light. Which makes us cats HISS.
No comments:
Post a Comment