We cats apologize to whoever may have thought up this headline before we did.
We hope that our apology is adequate — because KitchenAid's response to last week's insulting tweet about President Obama's late grandmother sure wasn't. In fact, it was pathetic.
And what happened when our humans, who are owners of about five KitchenAid appliances, wrote to the company to complain? Let's just say that the lameness continued. "A member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle," their e-mail said. "This person will no longer be tweeting for us, and appropriate actions are being taken."
Are they kidding? Does KitchenAid think we don't know the first rule of PR and marketing — that you use the passive tense when you're trying to weasel out of something? Not only that, the employee in question should be fired.
KitchenAid seems to think that they can skate through this mess, but based on their response, we honestly are not sure if KitchenAid supports, or opposes, the notion of hatefully mocking dead Presidential grandmothers. Why are they allowing such damage to their brand? It makes no sense.
Don't get us wrong: We cats are glad that our owners have one of those large magic boxes in which open cans of cat food can be stored without spoiling. But unless KitchenAid takes out a full-page mea culpa in the The New York Times and contributes a million or so to the Southern Poverty Law Center, the next such box that our humans buy will definitely be another brand.
P.S. If you'd like to complain to the lamebrains at KitchenAid, send an e-mail to KitchenAid_customerexperience@Kitchenaid.com.)
No comments:
Post a Comment